There is a need to identify the niche or void the intended business is
capable of filling. If this identification process proves to be fruitful
there is a better chance of venturing into a field that will yield positive
results.
However if this is not identified there is also the real possibility of
venturing into an already saturated market thus creating unwanted
competition and stress for the new business owner.
Once the niche market has been identified, the next step would be to
discern the type of services intended to be extended to serve this
niche market.