Online video has been used effectively for a while as a marketing and
promotion tool by both large and small businesses in all industries. The

resources required to create and air these videos -YouTube and the like-
are readily available so that makes it easier for small businesses and

entrepreneurs to reach potential customers quickly and affordably.

Whatever your market is, video gives you more opportunities to expand
your brand by gaining it visibility and establishing credibility within your
niche. Establishing a good video marketing strategy should be one of your
goals if you want to target a wider audience.